
these close ups of some pretty amazing stitching details are from from natalie chanin's new book alabama studio sewing + design. natalie goes into great detail into the techniques and materials that she uses to help you create your own handstitched garments.
i just love that natalie has the guts to share the tricks of her trade. the reason i say guts is that you would think that sharing how your garments are made might hurt your business - but in natalie's case it's proved to be actually quite the opposite. she was in fact very nervous when her first book came out several years ago. but it turned out that the interest in her couture line grew once she started to write books.
i find natalie to be very inspiring from a business standpoint. at a time when i am at a crossroads with my own business (i.e. plotting my next step) i am amazed by how natalie has been able to find talented people to work with her and how she collaborates with others.
natalie was kind enough to take some time to answer a couple of questions. i hope you too are as inspired as i am by natalie. if you haven't already please check out her books and if you live in a city that has a store that carries her line make sure you pay a visit to see the clothes in person. and for a once in a lifetime experience you might want to treat yourself to one of her workshops.
have a nice weekend and i hop you enjoy the interview!
Cathy:
Most makers that I know (including myself) tend to work on their own. When the time comes and you have to make a lot of stuff it can be a really hard step to go to the next level and find the right people that you can trust to help you out. I am amazed at how you have been able to find so many talented people to work for you. Can you talk a little bit about how you went about finding the right people and if possible please give those us of that work alone a few tips as to how we too might be able to make the move and bring in people to help us make things.
Natalie:
This is such a great question and the issue of scale is such an important one that is often overlooked. I have been very, VERY lucky to have such a great team filled with people that I trust. And, honestly, it has never been better than it is right now. However, it has taken a decade of making mistakes, having great folks, losing great folks, growing, shrinking, and experimenting to put together a team that works so well together. I think that making that first leap from working alone to working in a team - you just have to commit to giving the team the tools they need to do their job. I know that it was hard for me to learn to TEACH rather than DO.
It also took me a long time to realize that the most important part of having a great team is putting the health of the company and the product first. This sounds backwards, but it is amazing how this pays forward into the employees. If something isn’t working, we have learned to fix it quickly which gives us room to place the right person in the right job. Keep in mind that we are a very small company!!!
We have also recently started a weekly lunch that includes all of our employees from The Factory. This has been a great way to facilitate communication among all of the teams. It gives us a point to organize and divide the weekly tasks as they arise.
Cathy:
I am a freelance merchandiser for Heath Ceramics here in LA and have had the pleasure of doing a few table settings using the pieces from your collaboration with Heath (for more on that please go here). I especially love that you have been able to translate the stitching and details that you have in your clothing line into the plates, placemats and napkins in the Heath collection. Can you tell us a little bit about the collaborative process with Heath and how it all came to be?
Natalie:
This was such a great experience for me… Cathy Bailey and Robin Petravic— who own HEATH—are great designers and modern thinkers. The collaboration took about two years to grow to fruition but I am so proud of the result. I credit Cathy Bailey and her team for taking the time to UNDERSTAND our methods and the way that we work at Alabama Chanin. They then took those scraps of stitched fabrics and translated that work to clay. I am so happy that the collection has found such resonance with their customers and that they plan to make it a permanent part of the Heath Ceramics line.